How does this Impact You?

Reflecting on the Findings

How do these findings impact the way consumers should view restaurant ratings? Our findings indicate that non-local users may tend to rate Washington DC restaurants higher than local Washington, DC reviewers. For consumers, means that:

  • Consumers should pay attention to the origin or a review, since there are observable differences in the way the rate Washington DC restaurants.
  • It becomes important for review websites to encourage user profiles to include reviewer locations, since it is potentially a useful demographic to keep in mind when evaluating the usefulness of a review.
  • It would be interesting to see the rating for restaurants as rated by locals in comparison to the overall rating. When people travel, they often like to see a place as locals see it, and having a local rating could make that easier.

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