How does this Impact You?
Reflecting on the Findings
How do these findings impact the way consumers should view restaurant ratings? Our findings indicate that non-local users may tend to rate Washington DC restaurants higher than local Washington, DC reviewers. For consumers, means that:
- Consumers should pay attention to the origin or a review, since there are observable differences in the way the rate Washington DC restaurants.
- It becomes important for review websites to encourage user profiles to include reviewer locations, since it is potentially a useful demographic to keep in mind when evaluating the usefulness of a review.
- It would be interesting to see the rating for restaurants as rated by locals in comparison to the overall rating. When people travel, they often like to see a place as locals see it, and having a local rating could make that easier.